Andrew Anderson

Andrew Anderson is Chief Executive Officer of Celaton, an entrepreneur with over 25 years experience in the software industry. Following 7 years in The Parachute Regiment he joined Copymore Systems plc and spent two years in sales and marketing before his role as Technical director at Amba Communication Systems.

He founded RedRock Technologies in 1993 and, through acquisition and organic growth, built one of the UK’s best known brands in communications and messaging software. Andrew steered the company through IPO and public listing in 2001. RedRock was acquired by Netstore plc in 2002 and Andrew joined its management team as Vice President of Product Development.

In 2004, Andrew led and funded the management buy out of RedRock from Netstore plc. In the same period, RedRock acquired DG Tech Ltd and was subsequently renamed Celaton Limited.

Since 2005, Celaton has developed artificially intelligent software that streamlines and automates the processing of unstructured and unpredictable content that consumer brands receive from their customers every day.