Hill Holliday

Ben Little

Ben Little is VP of Design Strategy at Hill Holliday. He works to bridge the gaps between the needs of people and the needs of business.  An ethnographer with an MBA, he works on Hill Holliday’s experience design team to build customer and worker experiences that are meaningful, intentional, and strategic.  He has experience in research methods that range from analyzing sprawling transactional datasets to hiking from village to village in the Himalayas to conduct ethnographic inquiries.

Before joining Hill Holliday to lead their design strategy practice, Ben was a founder at Sutherland Labs, a CX research and design agency within a 60,000-person operations company, and the precursor to Sutherland Digital.  While at Sutherland, he began working on employee experience design targeted at next generation narratives for meaningful employment.  At Hill Holliday he continues that work with some of the nation’s largest brands who believe employee experience and identity is not only a responsibility of the employer, but also a really important piece of an awesome customer experience.

Prior to his work in design, Ben was a strategy consultant focused on building innovation capabilities within larger organizations.  He spent the early years of his careers in wet labs and design studios working to connect R&D and NPD organizations with markets that, in many cases, wouldn’t exist for years (which means much of it is, unfortunately, still quite secret.)  This work brought him across 6 continents and to a range of sectors that include heavy industries, government, food, medical devices, and pharmaceuticals.

When not in the office, Ben is a faculty member in the MDES, Innovation program at Massachusetts College of Art & Design.  When neither in the office nor the MassArt studio he is at home in Boston with his wife and daughter.