KO Insights

Kate O’Neill

Kate O’Neill has a rare expertise: she can recognize and articulate the potential for meaningful human experiences in everyday strategy, and in doing so, can help companies make more money and add lasting value. She has a history of pioneering big ideas in the marketing industry: she was an early voice for advocating empathy combined with data to guide experience optimization, and brought a meaningfulness model to marketing strategy.

Her career has likewise been a series of firsts: after building the first departmental website at the University of Illinois at Chicago, she was recruited to Toshiba in San Jose, California and built their first intranet, shortly after which she held the first content management role at Netflix. Kate also founded digital strategy and analytics firm [meta]marketer, led cutting-edge online optimization work at Magazines.com, and held leadership positions in a variety of digital content and technology start-ups. Now founder and CEO of KO Insights, a research and advisory firm, Kate describes herself as a tech humanist and cultural strategist.

Kate writes prolifically and contributes to a variety of outlets about a wide range of topics, primarily at the intersection of data, humanity, and meaningful experiences. She has been profiled and quoted in CNN Money, TIME, Forbes, USA TodayMen’s Journal, the BBC, and other national and international media. Her latest book, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces, launched in September 2016.