HfS Research

Reetika Fleming

Reetika Fleming is Research Director, Operations & Analytics Strategies at HfS Research.

She currently tracks verticalized technology-enabled operations in insurance and banking and financial services. Her research coverage also includes enterprise analytics services and its evolution towards Accessible & Actionable Data within client organizations. She regularly contributes to HfS’ research content in the form of HfS Blueprint reports, PoVs and Soundbites. She also supports custom research and strategy projects; analyzing data, supporting client inquiry, conducting regular discussions and briefings with both buyers and service providers, providing consultative, analytical and expert support to HfS clients.

Prior to HfS, Reetika worked in the sourcing research wing of business research and consulting firm ValueNotes. Her responsibilities as Project Manager included research product design and development, managing custom research engagements, developing thought leadership through targeted content and community interaction, and business development support. She was also responsible for driving the unit’s web and social media strategy and presence.

Based in Cambridge, MA, Reetika has undertaken several research assignments across the outsourcing spectrum, including market studies in niche areas such as analytics, medical transcription, market research and e-learning. She has delivered bespoke research engagements including competitive intelligence studies, market and investment opportunity assessments, demand-side surveys and marketing communication optimization for global IT and business operations buyers, providers, consultants and investors. Her work has appeared in many industry-relevant publications and websites, including Outsourcing magazine, Global Services Media and the Horses for Sources blog. She has presented her views at various industry conferences and webcasts.

Reetika has completed her Masters in Marketing Management with distinction from Aston University, UK, receiving Beta Gamma Sigma honors. Prior to this, she received her Bachelor’s in Business Administration with distinction from Symbiosis International University, India.

On a more personal note, she enjoys reading fantasy series, travelling to world heritage sites and strategy/simulation gaming.